Over the years, we have produced various versions of all these door displays. Performance-wise (both functional and sales) there are some we like better for lots of reasons. Today, we thought we’d share our experience with you.
Displaying doors and any other building products in retail can be tricky – We’ve seen it all! We’ve been in the business for over 30 years and have spent thousands of hours listening to the challenges and problems of our clients in retail. We listened and now we are giving you our feedback on your feedback over the years. Let’s look at the pros and cons of the different Point Of Purchase door display options that are in the field:
1. Single Door Display, Feet or Spinner
Called also: Free standing door display, Display door stand, Door display feet
Solution Star Rating: 2/5
Pros
Affordable solutions
Easy, one-person installation and shipping
Cons
Takes a lot of floor space to present just one door
No/little communication
Lacks inspiration
Get what you pay for
Often damaged from high traffic and reusage
Doesn’t up sell or sell better options
Becomes your competitors display when you leave?
The 30-year Summary:
This is by far the least innovative solution. It’s a simple solution that gets you a door displayed. It lacks communication and inspiration and will need help with an associate present. Great for last minute solutions but is it ideal? Why not have easy and innovative with a solution that self sells? Ask us about your options!
2. Sliding Door Display/ Pullout Door Display/
Solution Star Rating: 2/5
Pros
Space effective: fit a lot of doors in small space
Cons
People don’t buy door edges
The least esthetic & engaging doors presentation.
Uninviting and not so inspirational
You can pull out only one door at the same time, can’t compare one to the other
Bulky, difficult to ship and mount
Pull out systems easily and often break down, doors don’t self-return unless you spent a pretty penny
Takes a lot of time to install, need more than 1 person
Costly to replace/repair when not built right
The 30-year Summary:
Very popular display option because it shows a lot of product in a “small” amount of space. However, it’s the least attractive option to present doors to a Homeowner, and frankly under performs when sales are analyzed. Another problem commonly associated with the pull-out display is they easily break down and bind causing costly repairs to fix and/or replace. This means, you end up spending much more for a failing display that doesn’t work hard to showcase your products. Why spend more money fixing a mediocre display!? You can have it all and spend less on a superior display system that takes up little space but also presents doors in an attractive and engaging way without the worry of breaking down! Ask us about the better option.
3. PivotWing™ Display Unit – Flush
Solution Star Rating: 5/5
Pros
The most space-effective waterfall presentation of 6 to 10 doors for maximum esthetic, engagement using a little showroom space
Easy one person installation
Easy to ship and change doors
Affordable
Takes any door size and weight, great for both indoor and exterior doors
Mounts to any bay, rack, flat surface or wall
Easy integration of presentation enhancement with new hand-holds, headers and any other educational materials
Cons
GUARANTEED TO PERFORM FOREVER (more a con for us, and a huge PRO for you! 😊)
The 30-year Summary:
PivotWing™ is a solution we created to aesthetically present your doors and any other building products (windows, siding, roofing any many more) with elegance, easily set up and reset, change out products, integrate communications and suit all formats, environments and applications. Rack, gondola, showroom and tradeshow exhibits are all easily taken care of with a system that is guaranteed to perform FOREVER. Ask us about getting your PivotWing™ system!
4. Multi-Sided Door Display standing or rotating
Solution Star Rating: 2/5
Pros
Welcome visitors to interact with products
Esthetic, engaging presentation
Cons
Not a good solution for small and medium showrooms, as it takes a huge amount of floor space
Depending on the system, can be bulky
Time consuming installation
Time consuming product change outs
Often lacks communications
The 30-year Summary:
There are also Multi-Sided Door Display Systems that allows you to pick the number of sides to fit into any retail space with easy installation. There is a huge difference between a freestanding display and a freestanding island display. We can show you how to maximize your space. Ask us about more details!
5. Vignettes Door Displays / Wall Built-In Door Display
Solution Star Rating: 3/5
Pros
Presents the touch and feel of the door
Welcomes visitors to interact with products
Esthetic, engaging presentation
Cons
Takes a lot of time & resources to build, It’s almost like a renovation
Need to renovate to change out product once it is discontinued or doesn’t sell well
Takes enormous amount of space compared to other systems
Often no communications are incorporated to help educate
Customers are overwhelmed by the product showcase
Customers will engage but often do not make a decision or purchase
The 30-year Summary:
Another system we have seen time and time again. When mocking up a showroom, this solution does a decent job. Reality is, not every environment has the space to display products efficiently. Without communication aids to help self-sell, a representative is needed to lead the customer to their desired options to empower them with a decision and a purchase. When products are discontinued or not selling well, the reset of this system becomes time consuming and quite costly with shutdowns for renovations. Ask us about a modular system that mirrors this concept and integrates communications and the flexibility to showcase more in less space.
6. PivotWing™ Inline Doors Display System / Swinging Door Display
Solution Star Rating: 5/5
Pros
Up to 15 door waterfall presentation in 8 foot wide bay
Some display system ( for example Classic PivotWing Inline) have self-returning panels to provide the same presentation to each shoppers
Easy one person installation
Easy to ship and change doors
Cons
GUARANTEED TO PERFORM FOREVER (more a con for us, and a huge PRO for you! )
The 30-year Summary:
PivotWing™ is a solution we created to aesthetically present your doors and any other building products (windows, siding, roofing any many more) with elegance, easily set up and reset, change out products, integrate communications and suit all formats, environments and applications. Rack, gondola, showroom and tradeshow exhibits are all easily taken care of with a system that is guaranteed to perform FOREVER. Ask us about getting your PivotWing™ system!
7. Conclusion:
You expressed your challenges. We listened. We were determined to find a solution to your headaches. When we couldn’t find it, we CREATED it. PivotWing™ was created to seamlessly address all of the concerns and challenges our clients have faced displaying doors and other building products over the years. We believe in our system’s undeniable capability so strongly that we PATENTED it. To prove it to you, we Guarantee you it’s pivoting performance FOREVER.
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Or even better, CHALLENGE US to create something completely unique… just for you.
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